Revolutionary Virtual Reality Streaming Platform Supported by the Blockchain
Spectiv is a communitydriven virtual reality streaming platform that enables people and organizations to share their unique virtual reality experiences with the world. These experiences might be as commonplace as a walk through a local park or as exciting as a live music festival. Viewers will engage with these experiences from home, through virtual reality. Spectiv’s mission is to build a platform and support a network around the emerging VR industry.
STATE OF VR
As the virtual reality space continues to develop, old sci-fi fantasies are slowly becoming real- life possibilities. Many tech and investing speculators have named VR as the next revolutionary boom. The VR industry is projected to grow from $1 billion in 2016 to $30 billion by 2020 – and potentially $80 billion by 2025 (Goldman Sachs). In this time, physical VR technologies (headsets, 360 cameras, etc.) will develop and scale exponentially. As a result, emerging VR platforms are positioned to benefit from growing new-user engagement.
While the potential for virtual reality is huge, the mainstream world is still intimidated by the space and reluctant to adopt it. This presents a major problem for the industry, especially those building startup platforms around it. With this in mind, Spectiv has implemented a token-based protocol to help pull VR out of the fringes. Spectiv will support a community-driven network around VR through a unique attention asset: Signal Tokens.
Spectiv’s Signal Token acts as a fuel in the market for attention. To appreciate how this works, one must understand the attention economy framework and its key actors: content contributors, viewers, advertisers, and content curators.
Content contributors create content which attracts viewer attention (greater value content = greater traffic). If the content contributor can drive enough viewer attention, advertisers are often willing to pay the contributor for a share of it. This is how traditional attention markets have functioned throughout history.
However, recent tech developments have made it extremely easy for the average person to contribute/access content online, resulting in an overwhelming surplus of media. This has opened up space for a new player in the attention economy: content curators – those who sort through content and share it with their followers by generating signals (reposts, shares, likes, tweets, etc.). These signals have become a universal aspect of the world’s online experience; surfing the internet has gone from actively digging through Google to passively scrolling through social medias.
This disruption has led many behavioral economists and internet users alike to acknowledge content curators as the new central influencers of online attention. The Signal Tokens protocol is designed to mobilize this influence to support virtual reality adoption.
SIGNAL TOKENS (SIGS)
Sigs are an ERC20 token that curators can use to earn returns for attention driven through signals – specifically, signals to Spectiv VR content.
To do this, a curator must deploy (spend) 1 Sig on a VR video. This will generate a unique URL Signal Link to that video. This link will track/analyze all attention drive through it and will connect that attention with the curator who originally generated the link. This curator will then earn a Sigs return based on how much traffic is driven.
Curators must deploy a Sig for the opportunity to earn Sig returns on shared content. If the curator can drive enough attention to the content, they could earn returns far in excess of the original investment. Alternatively, they could sustain a loss for inadequate traffic.
Example: a curator sees a Spectiv VR video that they like, so they deploy a Sig into that video. This will generate a URL Signal Link to that video which is unique to the curator. Sigs are currently priced at $0.50, which means it cost that curator $0.50 to generate that Signal Link. The curator will then share the link with their followers. If they are able to drive 1,000 views to the video, this level of attention might earn them $1.50 in Sig returns. This means the curator profited $1.00 on the $0.50 Sig they originally deployed. But if they are only able to drive 100 views to the video, they would likely sustain a loss.
As VR adoption grows, so will the attention/returns that curators can drive through VR content. In other words, the curator in our example might eventually be able to drive 10,000 views through a signal, which would generate them even more returns for the same effort. This means the utility value of a Sig deployment will increase as more people adopt VR. As a result, the underlying market value of Sigs will inherently be tied to the VR industry.
SIGNAL TOKENS CROWDSALE
Sigs will be publicly sold through a token creation crowdsale event. The crowdsale will open in mid-late September and will run for 21 days or until the max cap ($40M USD equivalent) is reached. The total Sigs token supply will be determined by how many tokens This disruption has led many behavioral economists and internet users alike to acknowledge content curators as the new central influencers of online attention. are sold in the crowdsale. The Signal Tokens crowdsale will be hosted at www. spectivvr.com.
Sigs will be issued at a fixed price of $0.50 each. Early crowdsale participants will have the opportunity to acquire Sigs at a discount to this price based on the timing of their purchase. Sigs will be sold through 4 levels, with each level representing an early bird bonus opportunity and incremental capital allocation. Magnitude of bonuses will vary depending on the timing of purchase; the earlier the purchase, the greater the bonus. This program rewards buyers who show early support and engagement with the Spectiv project.
The different bonus opportunities are spread across 4 levels: Level
1: $0 – $2,000,000 Raised = 40% Bonus Level
2: $2,000,000 – $10,000,000 Raised = 25% Bonus Level
3: $10,000,000 – $25,000,000 Raised = 15% Bonus Level
4: $25,000,000 – $40,000,000 Raised = 0% Bonus
Once the crowdsale ends, Signal Tokens will be distributed via Ethereum Smart Contract. Spectiv aims to distribute Sigs as soon as the crowdsale ends, but may take up to 3 days following the close of the crowdsale to officially distribute Sigs to purchasers.