The Next Big “Unlock” For Social Media.

Social sharing of information creates economic value. Social media and the Internet have made it possible to exchange information at a rate that has never been seen before. This exchange of information is increasing at an exponential rate through sites like Facebook, Twitter, Instagram, Pinterest, Snapchat and more.

Content hosting services, social media giants and advertising intermediaries are hoarding huge sums of the revenue by adding algorithms that limit your reach to your friends, followers and target market. Meanwhile the users (typically Gen Y and Gen Z) who create, curate and share the content take away little or nothing from the value they help create, effectively becoming cogs in the wheel of these tech giants.

Social media intermediaries act more like “gatekeepers” rather than unlocking value between Advertiser and Users who share digital content. These platforms create complexities while profiting from these inefficiencies. This problem is magnified by the fact that most social sharers are part of a younger generation that are economically disadvantaged. Even though these younger generations are creating significant wealth through information sharing and content creation, they are not being economically rewarded for their efforts.

Enter SocialCash SocialCash is a next-gen decentralized and distributed social sharing platform designed for the new Social Sharing Economy – Web 3.0 (Internet of Value). The platform enabled by blockchain technology can “stack on top” of existing social media platforms or function as an autonomous decentralized Facebook-type platform.

SocialCash uses a patented technology – “Tracking Network Data Propagation” US Patent Number 9,647,911 issued May 7, 2018 and U.S. Continuation Applications – applied to blockchain technology to directly monetize the benefits social sharing provides to economic growth.0

Sharing Digital Content creates value which is the new social currency of the Web 3.0 enabled by blockchain technology (US Pat 9,647,911).

SocialCash mission is to unlock the latency (value) that exists in social media by rewarding Users for creating and sharing digital content. SocialCoin technology is the “new unlock” of the new Social Sharing Economy – Web 3.0.

SocialCash blockchain technology solves the problems of reach, transparency and lack of efficient markets that are destroying value for modern advertisers using conventional platform-based social media platforms. The Social Contract verifies users on the blockchain for advertisers and incentivizes new target market users to join the blockchain, to share and optimize marketing and pixeled retargeting campaigns.

We solve this problem, not only for advertisers, but also for the supply chain comprising the platform-based social media companies. The technology provides a layer of risk management and audit for campaign metrics which is verified.

Social Advertising is ripe with “online firewalls” propagated by “Pay-to-play” enterprises that control your ad spend reach with a click of code. Chatbots, AI and unverified sources are slowly building a deceitful model to be exploited by scammers. Sponsored Ads (promoted) are more and more costly, all the while becoming largely ignored by Consumers as untrusted.

Social Cash Exchange (SCX) is implemented as a universal trading platform for businesses related to social exchange. SCX deals take place with the use of smart contracts, while the transactions will accept a new type of cryptocurrency called a “Social Coin”. Advertisers will purchase and Users will redeem Social Coins directly through the SCX via their digital wallets (Smart Wallets).

We introduce a new type of smart contract for unlocking value from the Social Sharing Economy (herein, “Social Contract”) which is based on Proof-of-Sharing (PoS), for authenticating Users that share or create digital content on the blockchain. Social Coin is the reward for sharing and authentication on the blockchain using the Smart Contract.
Social Contracts can be applied across multiple social media platforms and in multiple jurisdictions to reach national as well as international users, which makes them highly effective and efficient in a decentralized model.
2 Product (Ad) like’s and sharing for TV interactive and streaming (ott);
2 Music sharing (for profit or cause); and 2 Political Ad sharing.

TV Advertising (Current and future Interactive) – Traditional (linear) TV advertising relied on a polling and extrapolation (Nelson ratings) to determine the effective audience and demographics. The advent of online metrics and streaming media platforms has indicated that the traditional broadcast advertising is expensive and highly ineffective with large portions of the content being beamed to non-appropriate audience e.g. female products to a male audience. With the advent of targeted streaming advertising e.g. Sky’s Adsmart targeted advertising, advertisers will pay a premium for the targeting and resulting advertising analytics. In 2017 TV ad spending will total $72.01 billion only 35.8% of total media ad spending in the US.

Targeted audiences to share a message amongst their peers – providing mutually rewarding feedback e.g. “liking” an online ad can be rewarded by the advertiser as well as provide meaningful analytics and means for the advertiser to remind the audience of the potential purchase without interrupting the streaming content flow.

2 Streaming content providers to compete more effectively for advertising spending.

2 Digital Music Advertising – Artists could leverage the opportunity with having their fans share their content on popular music streaming services like Spotify or Soundcloud and be rewarded in Social Coins. Social coins could be used to directly purchase new digital content in the form of music or video.

2 Political Advertising – In 2016, political ad spending was projected to reach $11.4 billion, with $1 billion being spent on digital advertising on social media.

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Paul is CEO of SocialCash, he is a serial Investor, Advisor and Cofounder. His current passions include the impact of distributed ledger technologies on the Social Sharing Economy – Web 3.0 (Internet of Value) including blockchain, digital assets, cryptocurrencies, smart contracts and their applications to modern platforms.