CRYPTOMARKET

Naviaddress — Decentralized Addressing System

  • by Michiel Mulders
  • July 21, 2018
  • 0

This might shock you: almost two thirds of the global population do not have an address. Naviaddress wants to use a generic string of numbers tied to a precise geolocation for providing any location with an address. This gives people a universal method of creating/writing addresses. If we look even further, it can save delivery services a lot of time and money.

Problem Description & Solution
Naviaddress brings a solution for three core issues:

  1. Not everyone in the world possesses an address. Allocating a string of numbers to each geolocation allows others to find an exact location more easily. This universal address notation makes it much easier for postal services to process mail. Existing systems have trouble reading everyone’s handwriting. A string of numbers is much easier to recognize for the existing systems and it can enable fully automated processing of mail.
  2. Inefficiencies in postal delivery: You have probably experienced this situation as well. You get an address for a certain place, but in fact, it’s a complex of several buildings all located at the same address. E-retail and delivery businesses have lost millions of dollars because of these incorrect/vague locations provided by Google maps or other navigation-related services. An address tied to an exact geolocation is able to solve this issue completely. Even 3-dimensional addresses are possible by adding custom data to the address.
  3. Remove language barriers and increase tourism: Imagine you are on holiday but all addresses are written in the local language and not all locations have an address. You will experience struggles when searching for a specific tourist location. Again, a geolocation tied to a numeric address solves this issue and stimulates tourism.

How it works
Naviaddress uses their patented technology to create a unique string of numbers for every geolocation. The string consists of several elements like your mobile land code, a digit from your address, part of your postal code and an additional random identifier. You will get a string like below for the Eiffel Tower for example.

Naviaddress already has a working product where you can create addresses for any location. You can find the application here.

Types of Addresses
Naviaddress is not only providing static addresses for fixed geolocations but it also offers a dynamic addressing system. Let’s take a look:

  1. Custom Naviaddress: Naviaddress offers the creator of an object to change the location each time the object moves, making it easier for people to relocate it. These custom Naviaddresses are free to use.
  2. Postal Naviaddress: A postal address represents a static object like a building or structure that cannot be moved. Normal users are not able to create such addresses, but they can use it for postal delivery or Uber-like services.
  3. Global Naviaddress: This kind of address is only accessible for large, multinational companies that possess more than one building in different countries.
  4. Premium Naviaddress: Users have to pay to get a premium Naviaddress that is easy to remember and consists of only 1 to 5 digits. Naviaddress expects large businesses to be buying such premium addresses. Users can only buy these premium addresses using the native NVT Naviaddress token.

Naviaddress’ Team
Mikhail Gamzin: Mikhail, Co-founder of Naviaddress, is a serial entrepreneur with more than 25 years of experience leading and managing companies. He has founded, developed, and sold a number of companies in various sectors like trade, transport, and production industry. The problem of accurate addressing has cost his previous companies a lot of money as well.

Dmitri Moiseev: Dmitri, CEO and co-founder, has 17 years of experience in top management roles with vast experience in growth management, marketing and business development.

Mikhail Zelenin: Mikhail, product and blockchain architect, has 14 years of experience in software development for banking, e-commerce and blockchain products. Mikhail describes himself as a very passionate guy who loves developing applications.

Naviaddress’ Roadmap

Q2 2018
: Implementation of the blockchain protocol within the existing application and launch of the incentive program. The incentive program is meant for big verified address holders (DHL, DPD, AliExpress, Amazon) to share verified addresses with the platform. NVT will be used to incentivize them.

Q3 2018: Transfer smart contracts for selling premium addresses on the second-hand market.

Q4 2018: Establish partnerships with companies who possess a lot of postal data like Airbnb, DiDi, Alibaba, DHL, Amazon, DPD, and many more.
Pros
The Naviaddress project consists of a solid team and a strong advisory board. The product is ready to use, and it has been implemented and tested in the market. In addition, the Naviaddress project received funding during an Angel and Seed investment period. The project shows great potential, as the product has demand and solves a real problem. A lot of money is lost in the delivery industry and many people do not have an official address. It is great that the product is free to use. You only have to pay if you want to obtain premium addresses or update existing addresses.

Cons
The project has large competitors like Google, Apple, Bing and other mapping services that might implement this idea into their services in the future. Added to that, the project is not yet well-known, which gives large competitors an advantage. Additional marketing efforts are required to bring the product to the public’s attention.

Conclusion
The product can solve many location-related issues and saves businesses a lot of money. Not only large companies like DHL or Amazon will benefit from this 3-dimensional addressing system, but also small food delivery shops. The idea of offering premium 1 to 5 digit addresses is great, as businesses are always seeking for opportunities to make their business stand out.

Mass adoption of this platform is the biggest hurdle because they are competing with an age-old postal system that is not likely to be changed soon. Building the right partnerships and incentivizing them will be crucial.

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Blockchain Developer & Writer
Organisation: TheLedger.be
Bio: Michiel Mulders is a blockchain developer with a passion for the crypto atmosphere. Michiel likes working with BigchainDB, Hyperledger Fabric, Stellar and Ethereum. You can call him a Lisk fanboy with a passion for JavaScript and carefully crafted beers.