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  • Blockchain-Based Loyalty Ecosystem Bitrewards Launched Public Pre-Sale on January 12th, 2018

Blockchain-Based Loyalty Ecosystem Bitrewards Launched Public Pre-Sale on January 12th, 2018

BitRewards is a blockchain rewards and loyalty platform and ecosystem that enables retailers to reward the purchases that their customers make, with cryptocurrency. The end-users are rewarded for their purchases with liquid Ethereum-based tokens, which can be redeemed against future purchases or offers, or transferred to another crypto-wallet and spent on other products or services. The public pre-sale started on January 12st, 2018.

A BRAND-NEW LOOK AT LOYALTY MANAGEMENT
The conversion optimization, referral, and loyalty solutions market are estimated to be $20 billion. On top of that, there is more than $50 billion worth of loyalty points that are issued globally every year. Despite the strong growth, the efficiency of this market leaves much to be desired: customer loyalty programs are not realizing their full potential. The main problems of loyalty management are:
• account inactivity;
• low retention;
• low motivation by offered rewards.

Those issues can be caused by different factors: poor user experience, inconvenience, and sophisticated registration processes can prevent users from signing up for loyalty programs. Sophisticated rules of participation can also drive up the cost of customer service. Customer retention is another problem as it’s a commonly known fact that it’s cheaper to retain an old customer than to attract a new one. All the above mentioned problems can be easily solved with an integrated loyalty system.

LOYALTY ON BLOCKCHAIN: WHAT MAKES IT DIFFERENT?
BitRewards is based on a successfully working product in the field of user rewards and loyalty (GIFTD) – for small and medium-sized e-commerce businesses. The team has been engaged in the product development for more than five years, knows the market and client needs well and has great expertise in motivational marketing solutions.
With BitRewards, the merchants can both issue their internal points or BIT tokens to reward their users on our system. They can choose to reward for any custom action (likes, shares, referred friends’ purchases) with the crypto. The platform provides all necessary infrastructure for a solid loyalty management system: modules or plug-ins for all popular online trading platforms (OpenCart, Shopify, Magento, etc.), mobile wallets for customers, mobile apps, and extensions for browsers.

BitRewards also includes BitRecommendations – a decentralized crowdsourced recommendation system tailored to the needs of e-commerce that uses blockchain to monitor the quality and integrity of the Big Data. The system is AI-based as its training is carried out on the data of thousands of stores, which ensures the high quality of recommendations. All data received from stores is stored on a decentralized IPFS file system. Metadata, including the rating of data quality, is stored on the Ethereum blockchain.

TOKEN GENERATION EVENT
BitRewards token BIT is an ERC20-compatible utility token. BIT is an internal unit and is used to technically conduct all operations within the BitRewards ecosystem. BIT tokens are used for processing of goods and services within partner merchants of the BitRewards system and can be circulated under the BitRewards smart contract.
The BitRewards team has scheduled several token distribution stages. The private pre-sale took place between December 25th, 2017 and January 11th, 2018. The public pre-sale started on January 12th, 2018 and will end on March 31th, 2018. The main token sale will start on April 1st and end on May 1st.

The total volume of BIT tokens will be up to 2,000,000,000 BITs with a $3 million soft cap and $15 million hard cap. At the moment, the estimations show that the optimal number of tokens should be around 1 billion BITs depending on the ETH price. Whichever amount of BIT tokens will be sold during ICO, it will count as 64% of tokens.

Additional details on BitRewards token sale are provided on the official website of the project: https://bitrewards.network.

For more information about the team, vision, and technical architecture of BitRewards, visit the company website at https://bitrewards.network, download the whitepaper, and join us on Telegram.

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