Substratum

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The Decentralised Web or Web 3.0, and it describes an emerging trend to build services on the internet which do not depend on any single “central” organisation to function.

Justin Tabb

Solutions Architect

Abram Cookson

Lead Software Developer

J Michael Thompson III

Data Architect

Kevin Marois

Senior Software Engineer

Jason Burns

Design Lead

Michael Stockwell

Advisor

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In Crypto, community matters
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Joined July 2017

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Whitepaper

1. Introduction

“The Decentralised Web envisions a future world where services such as communication, currency, publishing, social networking, search, archiving etc are provided not by centralised services owned by single organisations, but by technologies which are powered by the people: their own community. Their users.

The core idea of decentralisation is that the operation of a service is not blindly trusted to any single omnipotent company. Instead, responsibility for the service is shared: perhaps by running across multiple federated servers, or perhaps running across client side apps in an entirely “distributed” peer-to-peer model.”

Matthew Hodgson
Techcrunch
October 9, 2016
https://techcrunch.com/2016/10/09/a-decentralized-web-would-give-power-back-tothe-people-online/ Matthew goes on to say in his article that there are three core areas that are necessary for the internet to operate in a decentralized fashion:

1. Privacy
2. Data Portability
3. Security
1.1 Why the Decentralized Web
In a NYTimes Article dated June 7, 2016 Quentin Hardy stated “Today, the World Wide Web has become a system that is often subject to control by governments and corporations. Countries like China can block certain web pages from their citizens, and cloud services like Amazon Web Services hold powerful sway. So what might happen, the computer scientists posited, if they could harness newer technologies — like the software used for digital currencies, or the technology of peer-to-peer music sharing — to create a more decentralized web with more privacy, less government and corporate control, and a level of permanence and reliability?”.

Quentin Hardy
New York Times
June 7, 2016
https://www.nytimes.com/2016/06/08/technology/the-webs-creator-looks-toreinvent-it.html

2. Problems of the Decentralized Web and their Solutions

2.1 The Problems Solved by the Decentralized Web
The benefits of the decentralized web are clear and the proponents are of the highest caliber in the technological community but what are the hurdles and how does Substratum solve them?

• Serving Up of Decentralized Content
• Incentivizing Users to Serve the Content
• Privacy / Security / Encryption
• Storage and Serving of Content
• DNS (Domain Name System)
• Development Tools for the Decentralized Web
• Net Neutrality
• International Digital Barriers
• High Hosting Costs

2.1 How Substratum Solves these Problems
Substratum: an underlying layer or substance, in particular, a layer of rock or soil beneath the surface of the ground.

• a foundation or basis of something. The Substratum Network will bring the decentralized web worldwide without the need of special software for the average internet user. We will be able to serve Substratum Requests directly to the default browser (Safari, Firefox, Chrome, Internet Explorer) without any special software installed on the average consuming users computer.

Ease of Use: currently nearly everything that has to do with crypto or the blockchain is very difficult to use and requires technical knowledge. Through our 10+ years of experience working with companies like Apple we understand the importance of a good user experience.

• The average internet user requires NO special software to use the Substratum Network. The default browser will service all requests for average users.
• Users who wish to service requests and receive SUB coins in return will have a point and click user interface that any user can setup. No technical knowledge required.
• SubstratumPay will be seamlessly integrated and geared towards high

conversions of low technical expertise users.
Serving Up of Decentralized Content: Substratum provides a method for serving Decentralized Content through a Mac, Windows, and Linux application / service that is easy to install and run (requires no technical expertise) and serves up decentralized content using the toolkit that we have developed.

Incentivizing Users to Serve the Content: in order to incentivize users to run the Substratum Network client on their machine we will be providing Substratum Coin to them for doing so. The coin is issued to the serving machine through a microtransaction from the hosting site to the serving computer. By breaking fees down to a micro-transaction level this will greatly reduce the overall cost to companies and entities that want to host sites and applications on the internet solving yet another problem with the web as it stands today.

Privacy / Security / Encryption: by allowing millions of Substratum Network users to serve content the biggest concern becomes privacy and security. Substratum solves these issues through advanced cryptography algorithms rooted in Artificial Intelligence that ensures all data remains secure. Following the lead of BitCoin this is the strength of cryptocurrency and the crypto movement.

Storage and Serving of Content: in order to serve millions of sites, databases, and applications the Substratum Network employs custom developed advanced compression algorithms and machine learning to geolocate the right Substratum Network machine to serve up the content to the appropriate user based on geolocation, this will ensure the fastest load time with the lowest amount of latency and strain on the Substratum Network and both the serving and receiving machine. DNS (Domain Name System): DNS or the Domain Name System is the system that currently tells your browser where to go when you type in a domain name. For instance when you go to Chrome and type in apple.com a DNS lookup is performed to check where to send that request, the DNS system comes back with an IP address and your request is routed there. In the first version of SubstratumDNS will be a complex, AI enabled DNS server that will receive DNS requests along with the geolocation of the requestor and find based off of that information the closest available SubstratumNode that is able to fulfill the request.

Development Tools for the Decentralized Web: the Substratum Network will provide an API and SDK for developing tools on the Substratum Platform. This will bring in strong developer support and will accelerate the growth of the decentralized web on the Substratum Network.

Net Neutrality: with the Substratum Network ALL web-sites and applications will have EQUAL ability to be broadcast in an equal and fair manner. International Digital Barriers: currently countries like China have strict regulations on what their 1.379 billion citizens are able to interact with on the internet. Substratum will break down these barriers through a network of decentralized computers running the Substratum Network Software. Where other solutions that are currently used by residents in these countries require special software to be installed, like TOR, Substratum will take a reverse approach and require no special software for the average user.

High Hosting Costs: currently businesses must pay high hosting fees to get their web-sites on the internet. Amazon Web Services launched a 3.5BIL USD per year business by attempting to solve this problem. They allow you to pay for how many minutes you run a web / database server. Substratum completely solves this problem through the power of cryptocurrency by only charging for each request that is processed.

3. Substratum Coin

3.1 What Gives Substratum Coin Value Substratum Solves a Global Problem:

• Privacy / Security / Encryption on the Blockchain
• Decentralized Storage & Serving of Content
• Decentralized DNS
• Development Tools (API / SDK) for the Decentralized Web
• Net Neutrality – equal and fair access to all sites for all people
• Breaking Down of International Borders
• Revolutionize the Way Hosting Costs are Managed and Paid

Multiple Revenue Streams
SubstratumNode - Network Members that run our broadcast software will receive SUB coins by serving requests. This increases global participation and will bring value to the coin.

SubstratumHost - Businesses or Entities that wish to host sites, databases, and applications on the Substratum Network will use SUB coin to pay the Network Members through a series of micro-transactions for the requests that those members serve up. This will mean SUB becomes the currency of the decentralized web which nearly every tech source agrees is the future of the internet - see “The Future is a Decentralized Internet” - TechCrunch - https://techcrunch.com/2017/01/08/thefuture-is-a-decentralized-internet/

CryptoPay - Version 2 (early 2018) will bring in CryptoPay which will allow all sites and applications that run on the SubstratumNetwork to process cryptocurrency transactions using any publicly traded coin. SubstratumCoin (Substrate) will be the bridge currency which will bring immense value to the coin - see our Roadmap for

4. Who We Are

The team behind Substratum is a US based software development firm who for the last 10 years has architected, developed and deployed software solutions for Fortune 100 companies such as Apple, Facebook, Disney, HP and many more. We have the experience necessary to create a solution on this scale.

Our team of 22 developers, designers, architects, project managers have been together for 10 years. We are a stable a

4.1 Project Leads (see site for additional Team Leads)

Justin Tabb
Justin@substratum.net
Solutions Architect
https://www.linkedin.com/in/justintabb/

Over the last 10 years Justin has lead development teams on projects such as training.apple.com, consultants.apple.com, Event Software for Facebook, Event Software for OpenStack, Theme Park Software for Disney, Election Software for 2008 Presidential Campaign and many many more.

Abram Cookson
abram@substratum.net
Lead Software Developer
https://www.linkedin.com/in/abramcookson/

Husband, Father, Owner, Small Business Experienced, Idea Man, Consultant, Technical Lead, Application Developer, Architecture, Comedian Specialties: Cloud Solutions, Agile, Modeling, Architecture, Search Engine Optimization, Web Standards